Who and what are voters reading about online as they head to the polls?

Right before Election Day, we collaborated with Parse.ly to determine Who and what are voters reading about online as they head to the polls?

The study considers some of the most common issues pollsters and politicos alike draw on to sway voters, in comparison with online readership habits as captured and aggregated with Parse.ly’s Currents dashboard. To add some perspective, we’ve also visualized the volume of page views to articles about these core issues against a selection of non-political national stories.